Online Digital Marketing Courses are in huge demand. People are online so as businesses. Online marketing has given vent to various startups who are cashing their ideas e-way. SD Digital Training provides Digital Marketing courses online to students, business professionals, entrepreneurs, and Sales & Marketing individuals who are willing to make their future in Online Marketing.

Online Digital Marketing Beginners Course is of 3 Months & Advanced 6 Months.

1 SEO- (Online SEO Course Chandigarh Panchkula Mohali Zirakpur)

Welcome to the world of Digital Marketing. A brief introduction to online marketing and how it works. How online search works in Google and role of SEO in promoting your website. What makes a good website? Getting Started with your blog, hosting, domain name, website builder, WordPress, etc. Understanding your target audience, online behavior & purchase cycle.

Types of SEO-

On-Page	Off Page	Technical SEO
Title, META Tag Description	Backlinks, DA/PA ranking factors, Influencer connect	Site Speed, Interface UI/UX
Keyword Research, Density	Guest posts, Directory Submissions	Theme Optimized
Long Tail, understanding LSI	Commenting, Bookmarking	Website Structure, Files, sitemaps
Optimize Content/Images	Brand Mentions, Reviews	Fixing errors, scripts
Best Practices & Tips	Best Practices & Tips	Best Practices & Tips

 

 

 

 

 

 

 

 

 

You will be working on live projects & websites to gain practical insights out of the program. Read more about our Digital Marketing Course Online in Zirakpur.

2 SEM- (Online SEM Course Chandigarh Panchkula Mohali Zirakpur)

Search Engine Marketing or you can say Paid Advertising. Mostly known as Google Adwords or Pay Per Click- PPC Ads campaign. SEM marketing means how to rank in SERP (search engine results page) faster and better at the most competitive price. What you will be learning here in this module is as follow:

1. Google Ads basics with fundamentals.
2. Landing pages and metrics- what works and what not?
3. Run Ad campaigns with most competitive CPC bids.
4. A/B Testing , Display ads, various stages during ad campaigns.
5. Lastly to optimize PPC ads and create targeted Ad campaigns.

3 Social Media Marketing (Online SMM Course Chandigarh Panchkula Mohali Zirakpur)

Social Media Marketing is another important aspect of Digital Marketing where online consumers are doing most transactions be it visual, engagement or sharing. It is a must for every brand to have social presence by creating social media profiles at relevant social network. The module will help you understand:

1 Audience different for Different Social Websites like Facebook for personal and LinkedIn for professional Networks, twitter for information scattering etc.

2 How advertising works for each platform distinctly.

3 Preparing content suitable for every platform in sync with website content strategy.

4 Grow followers and manage user base. Run contests and churn brand value into profits.

5 How to monetize your social presence to drive more profits in the end.

4 Google Analytics- (Online Google Analytics Course Chandigarh Panchkula Mohali Zirakpur)

Google Analytics is the heart of Digital Marketing. You need to be able to understand user behavior through metrics, stats and data available. Thus improvising your existing Digital Marketing Strategy to turn into a more effective one. The module covers as follow:

1. Understand Google webmasters & how search console works.
2. Audit, Study and Export reports relevant to you understand.
3. Tweak Digital Marketing Strategy to bring in more results.
4. Course covers analysis of users, sessions, bounce rate, session duration, audience, real time reports, acquisition, behavior, conversions, landing pages, top search queries, campaigns, source organic traffic & many more.
5. Not only read date, but should read through data in the end.

5 Email Marketing- (Online Email Marketing Course Chandigarh Panchkula Mohali Zirakpur)

Email Marketing is one of the most effective ways of Digital Marketing to be in consistent touch with your users and website visitors. It is the best way to keep users informed and engage at the same time but it should have its own unique value otherwise it will take a second to marked as spam in folder. So execute it righty.

Module covers:

1. Introduction to Email marketing viz your audience.
2. Subject line for your emails, basics, body & signature.
3. Best Email Marketing tools available in Market today.
4. Strategy to grow your email subscribers and maintain compliances. ‘
5. Best Email practices for top open rates.

6 Content Marketing- (Online Content Marketing Course Chandigarh Panchkula Mohali Zirakpur)

Content rules internet. Period. Again said, words have powers. So choose carefully when you put your message across your audience. Be it social media, article, blogs, content, comments, guest posts, shares, infographics etc. It should align with your content strategy and how you wish to place your brand amongst them.

1. Content Marketing basics and SEO Content Writing.
2. Writing for Web, successful sales copy and copywriting techniques.
3. Define your blogging strategy keeping in mind your industry and product offerings.
4. Writing for different platforms, Google standard practices, ideal content size, cluster content, pillar content etc.
5. Best practices for continuous improvement.

7 Lead Generation (Online Lead Generation Course Chandigarh Panchkula Mohali Zirakpur)

For every digital marketer this pose as a biggest challenge. How will you bring in leads and that’s where successful lead generation strategies come into play? What will you do online to bring more business and scale it, requires consistent efforts and practice with right Digital Marketing mix in the long run. It is definitely not a one-day job rather a continuous struggle to be on top and stay on top.

1. Know what channels are most appropriate for you and how you can maximize efforts to earn.
2. Move towards contact and engagement. Remember attention is everything online. Then keep them engage through activities and achieve actionable goals.
3. Understand the workflow of your customers viz sales cycle and improve touch points with your customer.
4. Hunt new upcoming avenues to promote your business. Churn referrals from existing lead. Work on set up to extract maximum from your efforts.
5. Best practices.

All in total, the beginners Digital Marketing Course of 3 months aims to show you the gateway of Online world. The course will make you job ready for profiles like Social Media Executive, SEO Executive-Fresher-Specialist, Digital Marketing Manager, PPC Manager-Executive-Lead, Digital Marketing Head-Manager-Executive, Content Writer-Manager, Lead Generation Executive, and many more. Just Google it yourself.

The future belongs to Digital undoubtedly. All you need is just the right skill set which will make you in demand. Join Digital Marketing Online Course from SD Digital Training Institute to fast track your career with practical hands on approach & industry exposure.

Get a Free demo to jumpstart your digital career right away! Dial 9888-757966 for Online Digital Marketing Courses.