Google Search Console, GSC in short or formerly known as Google Webmaster is said to be the heart of online google searches. There is so much you can learn from it that it cannot be ignored.

If you planning to master digital marketing as your career skill then you must know Google Search Console works and how it can help you understand your online audience in terms of traffic, conversion & optimization goals.

Before you begin with Google Search Console, you must know few basics which I have covered in my previous posts also. Here it is once again for your reference:

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1 Registering website for GSC

2 Submitting sitemaps to google search engine

3 Analyze keywords for website performance, inbound/outbound links

4 Improving user experience

5 Security issues concerning website

GSC covers – Overview, URL Inspection

1 Performance- Search Results, Discover

2 Index- Pages, Sitemaps, Removals

3 Experience- Page Experience, Core web vitals, Mobile usability

4 Enhancements – Breadcrumbs, Sitelinks searchbox

5 Security & Manual Actions- Manual Actions, Security issues

6 Legacy Tools and reports- Web tools

Links

Settings

Also Read- Google Search Console Tutorial (For Beginners) – YouTube

Overview	Search Console Insights
URL inspection	Performance (Full report)
Performance Search results- Total Clicks, Total Impressions, Average CTR, Avg. Position	Index	Queries, Pages, Countries, Devices, Search Appearance, Dates
Discover- Total clicks, total impressions, Average CTR	Experience- Type, Page experience, Core web vitals, Mobile Usability (Good, Failing, Trend)	Pages, Countries, Discover Appearance, Dates
Index Pages- known, submitted, unsubmitted pages	Enhancements- Type, Breadcrumbs, Sitelinks searchbox (Valid, Inavlid, Trend)	Why Pages aren’t Indexed, Reason, Source, Validation, Trend, Pages
Sitemaps
Removals- New Request, Temporary Remove URL, Clear Cached URL	Temporary Removals, Outdated Content, Safesearch Filtering	Submitted Requests- URL, Type, Requested, Status, Remove URL only, Remove URL’s with this prefix
Experience- Page Experience- Overview- Core web vitals-Failing URLs, Mobile Usability, HTTPS	Percentage of URLs with good page experience on mobile, on desktop	Mobile- Good URLs, total impression. For mobile and desktop.
Core Web Vitals- Mobile usability	Mobile- Poor URLs, URLs need improvement, Good URLs	Desktop- Poor URLs, URLs need improvement, Good URLs
Enhancements Breadcrumbs Sitelinks searchbox	Toggling only affects the chart, Valid/Invalid	Valid with warnings- All valid pages are now counted together
Security & Manual Actions	Manual Actions/ Security issues
Legacy tool and reports	Web tools	Not available for Domain properties
Links	External links- Internal links	Top linking sites, Top linking text
Settings	General settings, crawling	about
Submit Feedback

Before you begin with Online marketing concept, you must be clear with basic understanding of websites and google search along with basic knowledge of internet.

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Google Search Console helps website in following ways:

1 Improving google search performance with tools and reports at aid wherein you can measure traffic, track visitors, fix errors through website optimization.

2 Through queries, you can optimize content and which one brings visitors to your website through site’s impressions, clicks and position on google search.

3 Putting content on Google by submitting sitemaps or individual URLs for crawling. Check index coverage so that google has the latest version of your content.

4 Identification of issues where Google send alerts on your email. Go on the interface and validate fix.

5 URL Inspections tells you how visitors see your page on mobile and desktop.

Also Read- Keyword Research Beginner SEO Course Zirakpur

Now the best place to learn all of this on your own is Google’s Youtube where a playlist of all these videos is already created for your reference by the name of Search Console Training.

The playlist includes Introduction, ways to verify website, performance reports, URL Inspection tool, Monitoring Rich results in search console, AMP status report, Sitemaps, Index coverage status, removals, security issues, Manual action report, Search console for developers, government organizations, crawl budget and crawl stats report training. Learning from the creator has its own advantage.

Difference between Google Search Console and Google Analytics is this that the former tells you website performance whereas latter lets you know more about your users, what, who, how, where etc.

Managing a website is a continuous goal to attract visitors and keep on achieving goals. Google Search Console serves as a perfect catalyst in achieving those goals. Maintaining GSC ensures your website has access to Google at all times. Rest you can stay assured that the data is GSC is 100% reliable.

A large part of challenge remains fine tuning the errors in Google Search Console which can only be learnt with practice. Therefore, I advise all of you to take up my course of Digital Marketing and reap the benefits.

Also Read- Google Search Console Errors (GSC)- SEO Course

For more info on Online Digital Marketing courses in Chandigarh Panchkula Mohali Kharar Derabassi Zirakpur, Feel free to call 9888-757966.