If you wish to generate business for your leads, then enroll for Read Lead Generation Course Chandigarh Panchkula Mohali. More leads more business in short.

Lead Generation in most simple terms is getting enquires/interest for your product, site, goals etc.  in form of contact information of your prospects.

With our Online Lead Generation Course Chandigarh Panchkula Mohali, you can generate the sales leads online and target the right prospects. Once you get the right leads, it becomes easier for you to close deals.

Before you begin, you need to know the ROADMAP as seen below:

1 Goal and Strategy- All why’s & How

2 System Set up-CRM, tools, workflow etc.

3 Target Audience- Traits, Data, specs

4 Lead Management- Segment, Qualify, Nurture

5 Improvisation- The entire working.

Once you have all the above 5-pointers in your head clear and defined, then you are good to go with your Lead Generation thing.

Now you must know what is B2B and B2C.

B2B is for Businesses and B2C is for individual customers.

For every product or a services, a marketer should know buyer personas before venturing into Lead Marketing thing.

In business these leads are called sometimes hot leads, working leads, qualified leads or nurturing leads when moved through the sales funnel.

Freshworks has brilliantly divided them into 5 stages as mentioned below for your reference-

1. The Subscriber Stage
2. The Lead/Nurturing Stage
3. The Marketing Qualified Lead (MQL) Stage
4. The Sales Qualified Lead (SQL) Stage
5. The Opportunity Stage

Taking it from Freshworks , another popular technique that sales people use in lead management strategy is BANT –

Budget- How much willing to pay for a product

Authority- Can he make the purchase decision

Need- Requirement matches offering

Timing- How soon he/she can buy

DO YOU KNOW? LEAD GENERATION IS A PART OF INBOUND MARKETING.

Next comes the PROCESS –

1 Understand what is a lead for your business? Any expression of interest for your business/services will be termed as lead.  Best example is whenever you sign up or create an account on any website, they will send you series of email just to build rapport with you so that you can purchase later any of their goods.

2 Making them Customer from Visitor? Every lead is unique in terms of needs, requirement and interest. So accordingly they should be qualified and put in the lead management cycle.

Leads can come from all corners of your business, be it marketing, sales, support and research teams who are in touch with your leads.

The best way through which this could be explained is through this Hubspot Diagram here wherein journey of STANGERS-VISITORS-LEADS-CUSTOMERS-PROMOTERS is explained.

ATTRACT	CONVERT	CLOSE	DELIGHT
Blog	Forms	CRM	Surveys
Keywords	Call to Actions	Email	Smart Content
Social Publishing	Landing Pages	Workflow	Social Monitoring

3 Secret Sauce- Set clear business objectives, KPI’s, Entice ProspectsTarget your audience, Competition, Create Relevant Content, Publish Regularly, Convert Prospects to Qualified Leads- Compelling Offer, CTA, Landing Pages, Transform Leads to Customers- lead scoring, Customized experience, Nurture leads, Human Interaction, Create Positive Purchase experience, Retargeting, Exceed Customer Expectations, create loyalty- Amplify followers, referrals, testimonials, measure & optimize.

Steps in Lead Generation

1 Target Customer Identified

2 Write enticing content for them

3 Increase all possible Channel Traffic as per your content

4 Convert Visitors to Leads

Generating Leads for your Business-

Identify your Business Objectives Offline Activities- Attend networking events, sponsor organization’s events Create an ideal customer profile Ask for referrals from satisfied customers Investigate lead generation strategies in your industry Advertise on Billboards or fliers, through direct mail, or in print , Host events Build a Social Media following Prefer Hiring Lead Generation services Use website to generate leads Make case studies, customer sales copy Add subscribers for your newsletters Lead generation using Social Media Design a lead generation campaign Find online tools for Lead Generation Enroll for Free Lead Generation Course Go for Hubspot Inbound Marketing

Jobs You can Get with Lead Generation Course-  Lead Generation Executive, Lead Generation Specialist, Lead Generation Manager, Email Outreach specialist etc.

TAKEAWAYS FROM THIS LEAD GENERATION COURSE-

 1 Able to understand Lead Generation Strategies for your Business or Job.

2 Able to make to-do lists, action plans where leads come to your funnel regularly.

3 Able to complete your sales funnel and get sales out of them in return. A complete practical course with hands-on learning approach where you will create your own projects and work on them. On successful completion, you will get CERTIFICATE.

Examples- Webinars, Ebooks, Infographics, Product demonstration, Newsletter subscription, Templates, Survey reports, Tools, Free trials, Courses, etc.

You must follow these 35 brilliant strategies for lead generation from optinmonster in your business to succeed further.

Ask for a Referral, request a Testimonial or Case Study, respond to Social Media and Customer Support, Feature Real Users in Your Marketing, etc.

Lead Generation Helps in-

1 Brand awareness

2 Target paying customers

3 Collect Data for Sales team

4 Increase brand loyalty towards existing customer

You can learn from touchpoints of your lead generation process as stated by Salesforce in their blogpost-

1. Your website
2. Pop-ups forms
3. Live chats
4. Chatbots
5. Comments and direct messages on social media
6. Entries in contests
7. Marketing emails
8. Physical interactions at conventions and expos

Companies also use Lead Scoring methods to evaluate leads based on their potential so that they are not treated equally.

Apart from Lead gen marketing businesses include Direct marketing, direct selling, lead management, personal selling, sales, customer experience, outbound marketing, B2B marketing.

FORMAT- Online classroom, live and expert-led. By the end of the course, you would be able to Develop Strong lead generation methods & techniques for your business or job.

More on 9888-757966.