Link Building in most simple term is connecting with other websites for improving search visibility of your site. Most commonly called as Backlinks and done through content marketing, building useful tools, email outreach, broken link building and public relations.

Google not only focus on link building but more on link quality. So connect your website with high PageRank sites so as you get more authority from them.

You can check the page rank from here- https://dnschecker.org/pagerank.php 

Google focuses on the following of a site while Deciding the efficacy of a backlink-

1. Authority
2. Relevancy
3. Link’s position on the page
4. Whether link is editorially placed?
5. Anchor Text linking
6. Link Co-Occurrences
7. Guest Posting
8. No follow vs do follow

Now the 4 kind of Content that generate most links are:

1. Visual- Images, Diagram, Infographics, Charts and other visual oriented content
2. List Posts
3. Research Original Data
4. Ultimate Guides

Email Outreach can also be a good example of this- You can send your content to them through your online channels.

Also where so ever you find list on the page- You can ask the website owner to include your name in the list as well.

And yes don’t forget the Skyscraper technique with few excellent case studies.

Here are some popular link building strategies:

Resource pages

Pages that contain a curated list of resources that solely link back to informative content from multiple websites. The more the number of backlinks on a page, the more authoritative it is.

Guest posting

Articles are written based on the niche and linked to sites. This results in the distribution of authority to sites.

PR link building

A strategy used in the digital marketing and public relations fields to obtain backlinks from reputable and relevant media outlets, influencers, and high-authority websites.

Other link building strategies include:

Keyword research

Use keywords in anchor text

Commit to regular link building

Build links from relevant websites

Create infographics and other visual assets

Create share-worthy content

Hope you find this blog useful. For more info, please call 9888-757966.