If you are beginning with SEO in 2021 and don’t know where to start, then this post might give you the right direction.

What is SEO: Search Engine Optimization

In most simple words, make your website searchable online, rank them on top and let your customers find you using the right keyword. It’s a lot when you dive in.

What is SEM: Search Engine Marketing

SEO and PPC (Paid promotion) are a part of SEM

Now how do you rank your website on top in 2022

HOW GOOGLE SEARCH WORKS:

1. Crawling
2. Indexing
3. Pick Results

Better you should know about google search Consoles which we will discuss in the next post.

Now, list of factors that assures SEO success are:

1. Well Targeted Content
2. Crawlable Website
3. Quality and Quantity of links
4. Satisfy User Intent
5. Unique Content
6. EAT: Expertise, Authority & Trust
7. Fresh Content- Daily Posts
8. CTR: Click Through Rate
9. Website Speed
10. Works on any device (Mobile/Desktop/Tablet)

Ideal Structure of learning SEO be:

1. SEO Basics
2. Search Engines
3. Keyword Research
4. Content Optimization
5. On page and Technical SEO
6. Backlinks & link Building
7. Analytics & Metrics

Quality Backlines	Good Content	Technical
Establish your authority from some good websites contribute to your industry.	Content is still the king. Look behind the intent of writing content & answer people’s query.	Speed, images, hosting, theme etc. comes in this.

 

SEO
ON PAGE	OFF PAGE
What you do in website? Keyword research, Content optimization, Title taps, Meta description, Internal linking & page Performance.	What you do outside of website? Get links from website that has authority & Value. Guest blog Email Outreach Broken link

 

While doing SEO you must adhere to google web master guide line or else you will never be shown on top.

BLACK HAT SEO	WHITE HAT SEO
Wrong way of doing SEO and deceiving users through keyword.	Right way of doing SEO with well written content and optimized.

 

SEO is not a one-day job and it’s a continuous effort. Google keeps its search advancing and updated as per user’s need, so one must be willing to learn every day in SEO world.

Now What Our SEO Course will let you know!

1.       Google Search Console 2.       Google Analytics 3.       Rank Tracking 4.       Analytics tips & best practices   What Technical SEO Includes:

1.       Performance 2.       URL Inspection 3.       Coverage 4.       Site Maps 5.       Removals 6.       Enhancements 7.       Manual Actions 8.       Security Issues 9.       Links

SEO for IMAGES 1.       Right file type 2.       Resize 3.       Compress 4.       Consider lazy loading 5.       Title 50-60 Characters Meta 6.       KW Finder

 

A bit more of On Page SEO Techniques

On pages & Technical SEO 1.       Internal Linking 2.       Site Maps 3.       HTTPS 4.       Mobile Friendliness 5.       Page Speed 6.       Image all texts 7.       Title tags in meta descriptions 8.       Featured snippets

1.       Internal Links – 3 clicks away 2.       Menu, Breadcrumbs, categories 3.       Headlines clickable

Page Speed 1.       Google page speed insights 2.       GT Metrix 3.       Pingdom ·         Website Hosting ·         Caching browser server side ·         Consider AMP ·         Limit 3rd party 4.       Content Optimization ·         Topic Identification and organization ·         Focus Keyword optimization ·         Quality of content ·         Content Length ·         Content Updates ·         1 Page= 1 topic= 1 Focus keyword ·         Pillar Content / Cluster Content

SEO Keyword Wise

Ø  Where to find Keywords Ø  Keyword Metrics ·         Search volume. ·         Trends. ·         Search volume over time. ·         Difficulty. ·         CPC. ·         SERP features.

1.       Title Tap Meta 2.       URL 3.       Headings / Sub- Headings 4.       Body text 5.       Image meta data 6.       Anchor text of the internal links

Ø  LSI Keyword – No Good Ø  10x Content strategy – Better quality, design, Linking to other websites as help!

A.      KW Finder B.      Keyword Metrics ·         Popular, Rank able, Relevant & Long tail Keywords ·         Keyword Difficulty ·         Search intent ·         Navigational ·         Informational ·         Transactional ·         Commercial

 

CONTENT WRITING FOR SEO – Four things that you should keep in mind before preparing content for your website and social channels:

• Navigational Intent
• Informational
• Commercial
• Transactional

Structure of your story should include:

Perfect Text Structure

• Heading
• Thematic Image
• Sub Heading
• Introduction
• List of Table
• One or Several more Paragraphs

Things to keep in Mind:

1. Minimum 2 Sub headings <h2> tag
2. Should not exceed 500 characters
3. 1 Sentence should not be more than 250 Characters
4. List; end with a full stop
5. Bold underline important words
6. blog => 1500 – 2000 word.
7. Keyword density

 

Hope this post gives you brief idea on SEO Course Online Syllabus 2022 for Chandigarh Panchkula Mohali Zirakpur Kharar Derabassi etc. For more info, dial 9888-757966.