2022 will be a big year for online marketing and for every SEO Professional, Digital Marketing aspirant and students, something new awaits the corner, but we must stick to basics.

So anyone stepping into the world of Digital Marketing this year;2022 and beginning with SEO, here is just the right kind of information you need.

Also Read-SEO Course Chandigarh Panchkula Mohali Zirakpur Derabassi

SEO Basics includes-

1. URL Structure- First and most important thing for search ability.
2. Meta Descriptions- Tells google what you page is all about.
3. H1 tags- Begins with your post and let readers know what to expect?
4. Page titles- Pick your post titles after thorough search and practice.
5. Keyword/Alt text- Online marketing works on keywords search, so know what people are typing in their search boxes of Google.

Begin with Website SEO

One can begin doing the basic SEO on their own if they have little access to the knowledge of Online Marketing.

And for those individuals, I have this SEO beginner course’

But before that you must know

1. What is SEO?
2. How online search works?
3. What are keywords and why you must optimize content to appear on top.
4. Types of SEO
5. Finally, connect your website with Google for Indexing, Crawl, Stats purposes.

Also Read-SEO Course Online Syllabus 2022

Let’s Start

Login in your Gmail account and Sign up for Google search console.

What is Google search console?

It is a Google mechanism through which you can check whether your website is indexed or crawl by Google so that later on you can check how your website pages are responding to online searches.

Formerly Google Search console was also known as Google webmaster. Once you have logged in Google search console:

1. Click on add property
2. Add your website URL and click on continue. Write the complete name as it appears in the address bar of browser.
3. You can verify the website using any of the below methods:

HTML file upload

HTML tag

Google analytics tracking code

Google Tag manager

Google Sites, blogger or domains account

Domain name provider

Now you can check on the Google Search Console whether or not your website is verified or not.

For Example site:sddigitaltraining.com

site:websiteurl

If the result appears, it shows that your website is now being indexed on Google.

Now in the next post, we will see how to optimize context for better ranking and Search.

Also Read-Index Rank Crawl Website on Google

SEO Basics 2022 for Beginners

1. Title tags: 50-60 char (600 pixels)
2. Meta keywords: 10 per single page
3. Meta Description: 160 Character
4. Ideal blog post length: 1500-2500 words
5. Tags per post: 3-5 Max
6. Alt image text: Do fill in all your Description.
7. Share Button: Social Media Icons

8. Interlinking: connect your website with previous posts.
9. Keyword Research: Target one specific Keyword per post preferably long Tail keyword.
10. Use headlines and subheadings in post H1 is default by title H1, H2 and H3.
11. Add videos to your website: This improves user experience.
12. External links: You can add links to other websites but only if they are relevant.
13. Page speed: Know about Google core vitals to enhance Performance of the website.
14. Website Navigation and links: One should be utter comfortable in moving through your website.
15. Check Dead links and 404 Errors.
16. Google Passage: Divide your Posts into different Sections so that it ranks distinctly.
17. Visual Search: It is believed to be the future. Try Pinterest for
18. Follow domain Authority 2.0: based on EAT expertise, Authoritativeness and trustworthiness.
19. Key SEO Ranking Factors:

Quality Content

On- paper optimization

Back limits

Internal linking

Page speed

Mobile friendliness

Site security

Local optimization

20. Local SEO: Go for local listing on Google My business. At the moment, it is the best way to display your business.
21. Google UPDATES: Lastly stay tune to Google updates about recent changes.

Rest keep updating your SEO knowledge Regularly and if you wish to enroll into our course, dial 9888757966.