Frequently Asked Questions in Google Ads Basics Course 2022.
Google Ads earlier Google Adwords is used to advertise products on Google, YouTube and other partnered sites. You can set specific goods like call or website visits. Budget is completely customizable. You can quickly improve visibility by using paid option of the search engine marketing.
How it works?
- Select goal- visits, calls
- Select geography
- Finally set your budget and craft Ads
- Once Ad is approved, you pay only when someone’s check your Ad
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Types:
Search Network Campaigns- Text
Display Network- Visual/Banner Images
Video: 6/15 seconds Ad
Advertising Model:
Cost per click: You pay only when someone clicks it
Cost per impression: How many times Ad shown not clicked
Cost per Engagement: When user does not Act
Google Ad Auction
Minimum Required Ad Rank to show at all.
- Search: Pizza Delivery
- Narrow Dozen: Finds matching Ads and ignore demography.
- Ads Research: Find sufficient high Ad Rank to show (High Expected CTR, Ads and landing Page good user Experience)
Minimum quality standards Removed
- Ads Ordered- It is based on Ad rank combination of
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- Bid amount
- Quality of Ads
- Landing Page
- Ad rank thresholds
- Context of person search
- Impact of Expression Ad formats
- Ads Appear
- Repeat process: Auction repeats showing different results depending on context of person’s search and competition at point of search.
What matters?
Auction process uses Ad’s Rank to determine its position. You can win higher position at lower price with high quality ads and landing pages
Every time a new search is made, new results are made depending upon competition at that moment. Results will fluctuate every time.
You can beat competition with quality, bid amounts or a mixture of both.
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Ad rank thresholds:
- Your Ad quality
- Ad position
- User signals/Attributes such as location/ Device types.
- Topic and Nature of search, wedding search, basket weaving classes.
- Related Auctions car insurance- Auto insurance
- Competitiveness of Auction
- Contempt of Person Search
- Expected Impact of Extensions
Actual CPC: Based on Ad Rank, including threshold competition from Advertisers.
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Ad Rank: Where will your Ad show
- Bid Amount
- Auction time Ad Quality / Expected (CTR, Ad relevance landing page Experience)
- Ad rank thresholds
BID STRATERGY
- Which Networks asks your campaign is Targeting.
- Focus on clouds, Impressions or Conversions, views
Ad rank has 6 factors:
- Bid
- Quality Ads/ Landing page
- Ad Rank thresholds
- Competitiveness of Author
- Context of Search
- Expected Impact from Ad extension and Ad formats
Quality Components of Ad rank
- Your Ad’s expected CTR
- Your Ad’s relevance to search
- Quality of landing page
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Check where Ads showing
Top and Absolute top matter impress your rate metrics
Bid on page location: Top and absolute top impression share metrics.
Search ads top IS Search Top IS
Target impression share bid strategy with option to target the top or absolute of the page.
Higher Quality Ads: Lower costs, better Ad positions, More advertising success.
Get your Ads above Google:
- Improve Ad Rank: Consider including more info in your ads to improve (CTR and ads with ad extensions).
- Focus on Relevance: The ads and landing papers should be relevant to what people are searching for.
- Keep your bid competitive: Try to beat the competition.
- Monitor your campaign results
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About bid estimates: There are 3 types:
First page bid estimates: Anywhere on 1st page of search results
Top of page bid Estimate: At top of first page of search results
First position bid estimate: First position relative to other ads
Why ad quality matters?
- Ad Auction Eligibility
- Your Actual CPC
- Ad position
- Eligibility for Ad Extensions and other Ad formats.
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What if your ads still not appear on top? Then you must look out for below factors.
- Advertiser competition
- Keyword match
- Budget chances
Hope this course gives you glimpse of Google Ads Basics and how to proceed with your campaigns based on certain factors.
If you wish to enroll to our course, dial 9888-757966.