If you want to know a thing or more about Google ads, then Google ads support section is best place to go. Over here I have compiled the entire list of stuff that you need to know before you begin.
Those who cannot read much, I am going to summarize the entire post here.
- Basic terms To Know before you begin with Google Ads
- Key word
- Bid
- Quality score
- Ad Rank
- CPC (Cost per click)
- Conversion
- Organize Account. One must know Campaigns, Ad groups
Campaigns
Ad groups
Craft supply store
C 1- Knitting and Sewing
Ad Group 1: Yarn
Ad Group 2: Needles and Tropes
Ad Group 3: Fabric and Embroidery thread
C 2- Kid’s Crafts
Ad Group 1: Paint and markers
Ad Group 2: Glitter and glue
Ad Group 3: Craft kits
Idea is to be more specific in your ads, so that we can reach relevant audience.
Also Read- Google Ads Basics Course 2022
- (a) Daily budget
(b) Bids
One should know here, how bidding works.
- Pick your keywords and learn to use Google Ads Keywords Planner tool.
5 Set your Keyword Match types
- Broad Match- High Fiber Wool
- Broad match modifier- High Fiber+ Wool + Yarn (++ ) is used.
- Phrase match: Exact keyword “Wool Yarn”
- Exact match: [wool yarn]
- Negative match: -Cheap, -bargain
- Set your landing pages
- Decide which devices to show up on
- Write your Ads
- Relevant: High QS (Quality Score)
- Call to action
- Spelling and grammar
- Account to Google Analytics
- Hit go and check back in
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Bid Strategy based on goals- What you need to focus upon?
As per different type of campaigns
Which network targeting?
Goals: Clicks, Impressions, Conversion on views
Goals – Depending upon your goal which bid you should offer?
- Direct Action: Conversion tracking- Smart Bidding
- Traffic: CPC bid
- Brand awareness: (VCPM) bidding cost per thousand viewable impressions
- Video Ads: CPV/CPM Interaction
- Video Ads: Consideration CPV
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Smart Bidding
Auction time Bidding
Target CPA: Cost per action optimize conversions
ROAS: Target return on Ad spends optimize conversion value
Maximum conversions: Specific CPA
Maximize Conversion on value- Instant Specific ROAS
Enhanced cost per click (ECPC): Automatic adjust Manual bids
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CPC bidding: Cost per click 2 types
Maximum clicks
Manual CPC bidding
Visibility:
Target impression share
CPM: No. of impressions YouTube
tCPM: How much for 1000 imp
vCPM: 1000 viewable impressions awareness not clicks
Focus on views or interactions for (video Ads only)
CPV bidding
While setting time video campaign
Automated bidding
Single: Standard strategy
Multiple: Portfolio Bid strategy
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Smart Bid
Device
Location
Time of the day
Remarketing list
Language
Operating system
to capture unique Context of every search
Also Read- Index Rank Crawl Website on Google
Quality score is ranked somewhere between 1to10 and depends upon quality of keywords, ads & landing pages.
QS impacts on CPC and Ad position. QS directly proportional to Ad position and inversely proportion to CPC. Remember there is difference between actual CPC & Avg. CPC.
Actual CPC= Adrank to beat/QS + $.01
For Remarketing audience use Google remarketing tag on website.
To run Google ads- Know Max bids *QS (How bidding works)
Adrank/CPC = Adrank of Next competitor /QS of Ads.
This is just a glimpse of Google Ads which you would be learning in from Google Ads Course. More on 9888-757966.