Keyword Research is the first and foremost thing to do before you start making your website. You will be learning about Keyword Research in Beginner SEO Course Zirakpur online.

Keyword Research let’s you know your Target Audience. So accordingly you can have a plan to pitch your services to them.

Mainly there are 4 types of Keywords in Research

1 Commercial

2 Transactional

3 Informational

4 Navigational

Also Read- Meta Description Online SEO Course

Goals

1 What queries user type in search box

2 Popularity of these queries

3 Difficulty in ranking them

As per Hubspot- Elements of your Keyword Research should include

1 Relevance – It should meet Searcher’s need.

2 Authority – Enrich your website with content to earn Authority-

3 Volume-You also need to know how much a keyword is being search

Importance

Keyword Research gives you good idea of what users are putting in the search box connected to your keyword.

It helps in optimizing the website content and creation of relevant backlinks.

With Keyword Research you know which keyword has high or low competition and then as per your SEO strategy, you can target them.

People should generally avoid keyword stuffing but should rather seek whether the content is contextually relevant or not with regards to that specific keyword.

Also Read- FREE Online SEO COURSES Chandigarh Panchkula Zirakpur

Types of Keywords

1 Short tail keyword- Most searched including 1-2 words but conversion rate is low. No specific details in them. For eg buy flowers.

2 Long tail keyword- Here the conversion rate is good between 60-70%.They have more specific details and have 4-5 words in search term. Less search traffic but good conversion rate.

For e.g buy flowers online in Zirakpur.

Goal- The entire goal of Keyword Research is to find all possible word combinations near to the targeted keyword. You can also add filter to these by putting terms like online, near etc.

Also Read- SEO for Beginners 2022 Zirakpur Derabassi Kharar

Why do you need good keyword Research Tool?

1 Get search volume estimates for keyword

2 Generate new by combining new Keywords & keyword lists

3 Perform keyword variations

4 Get to know the competitor’s keywords

Also Read- Index Rank Crawl Website on Google

Google keyword planner is still the favorite of all digital marketing aspirants. But you have other tools like

1 wordstream.

2 Ahrefs

3 Keyword.io

4 Wordtracker

5 Ubbersuggest

Hope you like our post on keyword Research.

If interested in our course, dial 9888-757966 today.