What is Meta Description in Online SEO Course.
Let us know about META Description in our online SEO Course through this post and why it is the most important thing in on page SEO today.
In simplest term, it is a one-page description or brief summary of page citing what the page is all about.
Remember, it should match with information what you are saying on the page as well otherwise user will feel cheated and google will penalize or show lower rankings to your webpage for bad user experience.
Length – The most important thing in its length. It should be between 155-160 characters and not long.
Importance – As we say, first impression is last. So user sees the description in SERP and then follow the link. So Meta Description works as a gateway to your information written on webpage.
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Ideally, it should have the keyword targeted else there won’t be any objective behind writing the post in the first place.
Online, there are many meta description tools available which one can try.
As per Search Engine Watch , There are 9 types of Meta Descriptions that gets more clicks:
1 Clarity focused
2 USP focused
3 Question focused
4 Purpose focused
5 Call to action focused
6 Offer focused
7 Power words
8 Special Characters
9 Solution focused
Now as per Yoast, a most popular wordpress plugin, your Meta Description should have these characteristics:
1 Active voice and actionable
2 Should have call to action
3 Must have focused keyword
4 Specifications where possible
5 last it should match the content of page and be unique.
Read what google has to say on this on their page.
Now about H1 & Title tags , though they are similar but only with a thin difference.
Both are treated to describe your webpage.
Title tag is what usually one sees in the search results and H1 describe what the content is all about.
Title Tag- Based on visibility, anywhere between 55-60 characters is ok. Also you can have the same title as your H1 tag. There is no issue with it.
As per clictadigital
H1- Main keywords + Subject matter what the post is all about.
H2- Sections to break up using similar keywords to H1.
H3- Further breaking into subcategories to make it readable.
Hn tags are also called Markups.
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In short tags like H1,HE,HE,H4 & further are text headers in all different sizes. The size starts decreasing from H1.
Also note this is browser dependent. Hn tags are usually used to provide structure to the post or webpage like a content map. User can quickly navigate to different sections of the topic.
For more info regarding our Online Seo courses and Digital Marketing Courses in Chandigarh Panchkula Mohali Zirakpur Derabassi Kharar Mullanpur, feel free to call 9888-757966.